As expected – and feared – during the annual “Day of the Sun” celebration parade (celebrating the birth of the nation’s founder), Bloomberg blasted a headline that Chinese news agency Xinhua reported that North Korea has fired a projectile.

  • NORTH KOREA FIRES PROJECTILE, MEDIA SAYS: XINHUA

On its website, Bloomberg immediately picked up the story, and ran with “North Korea Fires Projectile Media, Says Xinhua” (at a url which still reads: “https://www.bloomberg.com/news/articles/2017-04-15/north-korea-fires-projectile-media-says-xinhua“)

However, it appears that the headline scanning algos made a collosal error, and that Xinhua interpreted events quite incorrectly as it was, as CBC and Reuters reports, the appearance of a new submarine-launched missile at the parade for the first time:

  • NORTH KOREA SUBMARINE-LAUNCHED BALLISTIC MISSILE SEEN AT MILITARY PARADE FOR FIRST TIME: RTRS

North Korea displayed its submarine-launched ballistic missiles (SLBM) for the first time on Saturday ahead of a massive military parade in the capital, Pyongyang.

State TV showed images of the Pukkuksong-2 SLBMs on trucks waiting to be paraded in front of leader Kim Jong-un.

Immediately after, Xinhua – and Bloomberg – rushed to issue a clarification to avoid what may be a military confrontation.

  • XINHUA CLARIFIES HEADLINE ON NORTH KOREAN MISSILE
  • N.KOREA DISPLAYS BALLISTIC MISSILE AT MILITARY PARADE: XINHUA

As a result, the BBG headline – with a URL that still says that “North Korea fires a projectile” – now reads the following:

And that’s how World War 3 almost occurred.